A white label marketplace platform gives you all the marketplace infrastructure — seller onboarding, listings, payments, admin — under your own brand. Buyers and sellers see your name, your logo, your domain. The technology runs underneath invisibly.
What "white label" means for a marketplace
A white label product is one built by one company but rebranded and sold by another. In the marketplace context:
- The platform provider (Tradly) builds and maintains the technology
- The operator (you) brands it, configures it, and runs it as their own product
- Buyers and sellers interact with your brand — they never see or hear “Tradly”
The result is that you can launch a production-quality marketplace with custom branding in days, not months, without a development team.
What Tradly's white label covers
- Custom domain — your marketplace runs on your domain (marketplace.yourbrand.com or yourbrand.com). SSL included.
- Brand identity — logo, colours, typography, and homepage design configured in the no-code editor. No templates that look like templates.
- White label mobile apps — iOS and Android apps published under your app store account, with your app name and icon. No “Powered by Tradly” visible to users.
- Email communications — all transactional emails (order confirmations, shipping updates, seller payouts) sent from your domain with your branding
- Admin panel — your SuperAdmin, configured to your platform rules. Tradly’s name doesn’t appear.
- Seller-facing experience — seller dashboard, listing management, and payout flows branded to your platform
Who uses white label marketplace platforms
- Enterprises launching a marketplace as a new business line or internal tool
- Entrepreneurs who want to launch fast without spending months on development
- Fundraising and charity platforms that need their own branded donation/crowdfunding experience — see white label fundraising
- B2B procurement teams building a private supplier marketplace under their corporate brand
- Associations and communities launching a marketplace for their members
- Franchises deploying a marketplace platform across regions under a unified brand
White label vs building from scratch
| Build from scratch | White label (Tradly) | |
|---|---|---|
| Time to launch | 6–18 months | Days to weeks |
| Development cost | $100k–$500k+ | Subscription |
| Mobile apps | Separate project | Included |
| Maintenance | Your responsibility | Handled |
| Customisation | Unlimited | High (no-code + headless API) |
| Scale | You provision | Handled |
The trade-off: a bespoke build can go anywhere. White label has a ceiling — but Tradly’s headless API means you can fork and extend when you reach it. Most platforms never need to.
White label fundraising platform
Tradly powers white label fundraising platforms used by charities, nonprofits, cooperatives, and social enterprises. The same infrastructure that powers buy/sell marketplaces handles donation campaigns, crowdfunding, and peer-to-peer fundraising:
- Campaigns posted by organisers
- Donors contribute via Stripe, Paystack, or other configured gateways
- Platform operator can take a fee or run fee-free
- Custom domain and full branding
Fundraising platform details →
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Add Products
Write your product title and description. Upload product photos or other media. Set your price, Setup Stocks limit.
Activate Payment gateways
We support multiple payment gateways. If you are interested in implementing a custom payment gateways, let us know in the contact form.
Activate Shipment options
Pick up at source
Delivery/Pick up at Storage Points
Delivery at Destination
Delivery
Add your custom domain
Your store is ready to start making money 🚀
Advanced Features
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Product Collection
Organise your products into collections (Thematic, promotional, season etc)
Taxes (Advanced)
- Discounts
- Mini-tools (QR Code Generator, Barcode Generator, Short Link generator, UTM Generator)
Product Types
- Items with Variances
- Items with Bundles Read more about Variation Here.
Advanced Rules
- Limit number of items purchased on platform level (Stocks, Ticket Limits)
- Limit number of items purchased per user
- Limit Minimum Price, Minimum Quantity, Maximum Quantity
- Limit minimum total order size on Payment method level
Read more about how to use this rules here
Learn more about shipping methods.
Custom Fields (Attributes) for Product descriptions & Filters
You can easily add custom fields for your product adding page. And it can be customised to be shown on listing category level.
Monitoring Business
- Inventory report
- Sales report
Growing your White Label Marketplace
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On top of Tradly Free Creator tools. You can add 3rd party apps inside your store for further faetures.
SEO
SEO (Structured card image) & Search engine listing preview,
Email Tools
Integrating your online store with Marketing Tools (especially Mailchimp for emails)
Advertising Tools
Your hosted website can add integrations to run ads. Example: Facebook Pixel, Google Ads Conversion Pixel can be added through Native integrations. or you can use Google Tag Manager integration to do advanced pixel placement in specific pages or custom trigger condition.
Analytical Tools
Connect with Analytical Tools (like Google Analytics)
Feedback & Survey Tools
Connecting with Feedback & UX monitoring tools (like Hotjar, clarity) (By default, we have feedback form)
Promotion / Popup tools
Connecting Promotion / Popup tools
Advanced Growth Tactics
- Increase AOV by setting up minimum purchase
- Create Collection pages to get more exposure in Google Search results or thematic celebrations.
Scaling
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Established and looking to expand & Scale?
- Fleet Management System to manage your own deliveries thus reducing cost and providing end-to-end delightful experience for your customers
- Mobile Apps for your customers, so they can be in touch with you everyday
- Additional Integrations on backend level (Via API and Webhooks) to support with your internal systems
Marketplace Templates
White Label Marketplace Templates
See AllSimple and FREE. Launch your project today!
- Launch Marketplaces, Online Storefronts, Booking Apps, Classifieds, Directories, Partner Portals, App Stores, etc.
- Tradly pricing starts with ZERO. You pay only when you grow.
- Free No-code Integrations, No-Code Editor
Checklist from start to end on what you need to build a marketplace using Tradly Platform.
Tradly Platform solution is catered to different groups separately
- For developers: Headless API solution. Using the API solution, developers can build apps on top of it.
- For no-code creators: A simple toggle based SuperAdmin Panel to configure features in the already pre-built apps (also called as storefront, front end apps, templated apps).
For developers
- Signup for a free account
- Get the API keys in the SuperAdmin > Settings > API section = Refer the API reference to start building the app
- Optionally Fork Open source app starter Kits
5 Steps for no-code creators and builders
Choose the templates Website or Mobile Apps
Do the branding customisation & business informations on launchpad
Prototype your app using our SuperAdmin builder and Visualise your app through test apps.
Launch
- Web App: By default when you register, you will get the production URL to use the app. And you can add custom domain.
- Mobile App: When you are ready to launch, Subscribe to our plans and get a white label app build
Advanced Informations
A. UI Customisation via SuperAdmin
Settings > App Customistion
- App Name
- App Primary & Secondary Colour
- App Icon
- Splash launch images
- Onboarding images, Onboarding Text
- Registration Text
- Sell Icon (optional)
- App title in Home Screen (Default will be app name) And others
B. Platform Fundamentals
You must configure the below things for the system to be able to open accounts, submit listings and make purchases.
Configure accounts: Settings > accounts(categories, attributes)
Configure listings: Settings > listings (Setting up listings information to be collected. Categories, attributes)
Stripe/other payment gateways configuration
Configure revenue model, commissions: Settings > commissions OR Settings > Subscriptions OR Settings > Special Fees
C. Integrations
App integrations
- Chat setup via Firebase ,
- Optionally referral / sharing features via Branch
- Optionally later legal informations (privacy, terms, etc)
System integrations
- Configure email if you want the emails to be whitelisted
- Configure domain if you want good deliverability of emails
- Configure Google Maps if you have location specific features
Website Integrations
Dozens of website integrations to help you with marketing, analytics and products. [Check here](https://tradly.app/integrations)Simple and FREE. Launch your project today!
- Launch Marketplaces, Online Storefronts, Booking Apps, Classifieds, Directories, Partner Portals, App Stores, etc.
- Tradly pricing starts with ZERO. You pay only when you grow.
- Free No-code Integrations, No-Code Editor
- More about Headless Commerce API
- Open source Repositories - iOS, Android, Web App
- Youtube Video series on how to build a marketplace
- VIDEO: Choosing the right stack and how to approach different solution
- Read: Why it’s better to use pre-built solution like Tradly
Also see: How to Create a Marketplace Website · Crowdfunding Platform · Niche Marketplace · White label marketplace software